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Introduzione a Internet e al Commercio Elettronico è un progetto di documentazione libera, realizzato a favore della diffusione di Internet e del Commercio Elettronico, inteso nei suoi vari aspetti. Propone un percorso formativo, tramite la segnalazione di risorse gratuite della rete Internet.

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Customer Service/CRM 

compareThe Customer Relationship Management Survival Guide
Dick Lee
(2000)

compareCustomer Relationship Management:
Linking People, Process, and Technology
Stanley A. Brown (2000)

compareCustomer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition
Jim Sterne  (2000)

compareThe Customer Marketing Method:
How to Implement and Profit from Customer Relationship Management
Jay Curry, Adam Curry (Contributor) (2000)

compareLoyalty.com:
Customer Relationship Management in the New Era of Internet Marketing
Frederick Newell   (2000)

compareMarkets of One:
Creating Customer-Unique Value through Mass Customization
A Harvard Business Review Book
James H. Gilmore (Editor), B. Joseph Pine (2000)

compareStrategic Customer Care:
An Evolutionary Approach to Increasing Customer Value and Profitability
Stanley A. Brown (Editor) (1999)

compareSeven Secrets to Successful Sales Management:
The Sales Manager's Manual
Jack D. Wilner (1997)

compareBecome the Brand of Choice:
How to Earn Millions Through Relationship Marketing
Jason Hartman (1999)

comparee-loyalty : How to Keep Customers Coming Back to Your Website
Ellen Reid Smith (2000)

compareHandbook of Relationship Marketing
Jagdish N. Sheth (Editor), Atul Parvatiyar (Editor) (2000) 

 compareHarvard Business Review on Brand Management
The Harvard Business Review Paperback Series (1999)

compareBrand Leadership : Building Assets in the Information Society
David A. Aaker, Erich Joachimsthaler (2000)

compareStrategic Brand Management: Building, Measuring, and Managing
Brand Equity
Kevin Lane Keller  (1997)

compareProduct Leadership: Creating and Launching Superior New Products
Robert Gravlin Cooper  (2000)

compareThe Product Manager's Handbook : The Complete Product Management Resource
Linda Gorchels (2000)

compareCustomer-Centered Products: Creating Successful Products Through Smart Requirements Management
Ivy F. Hooks, Kristin A. Farry (2000)

compareThe 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Laura Ries, Al Ries (1998)

compareThe 11 Immutable Laws of Internet Branding
Al Ries, Laura Ries (2000)

compareeBrands: Building an Internet Business at Breakneck Speed
Phil Carpenter (2000)

compareE-Profit : High-Payoff Strategies for Capturing the E-Commerce Edge
Peter S. Cohan (2000)

compareDeep Branding on the Internet:
Applying Heat and Pressure Online to Ensure a Lasting Brand
Marc Braunstein, Ned Levine, Edward H. Levine (2000)

compareEmotional Branding : How Successful Brands Gain the Irrational Edge
Daryl Travis (2000)
Cerca altri libri sotto la parola chiave "Customer Service"

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